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Mike Herrington

VP of Sales and Marketing at i.t.NOW

Mike Herrington is VP of Sales and Marketing at i.t.NOW. He has over 13 years of experience working in Managed Services. Over his 10-year tenure at i.t.NOW he has grown the business from under $750,000 in revenue to over $7.5 Million in revenue today and growing. He has experience in digital marketing, SEO, PPC, email marketing, content marketing, social media marketing as well as direct sales. He knows what it takes to grow an MSP and is excited to share some of the lessons of his experience here on superops.ai. Mike holds a BA in Communications from Brigham Young University in Provo UT.

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AUTHOR STORIES

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msp

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rmm

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A guide to high-quality network design for MSPs

Every network is different and so is every client. As an MSP, how can you maintain standards while tailoring your solutions to a client’s specific needs? 

Mike Herrington

4 min

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msp

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What type of MSP software buyer are you?

Growing your MSP means taking stock of where you are at this moment and owning it.

Mike Herrington

5 min

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msp

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marketing

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Crafting a successful social media strategy for your MSP

Social media has become an integral part of our lives, bringing both our personal and professional lives together.

Mike Herrington

5 min

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msp

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operations

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How to become a cloud-first MSP

If you’re an MSP and haven’t been under a rock, you probably have a pretty good idea that cloud computing is here to stay.

Mike Herrington

5 mins

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msp

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Mistakes to avoid when creating backups

There are a lot of different ways to mess up a backup solution for a client.

Mike Herrington

4 mins

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msp

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operations

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New client onboarding checklist for MSPs — the only one you will need

It’s an exciting thing to land a new managed service client. You want to make sure that they have a great experience right out of the gate with your company.

Mike Herrington

3 min

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msp

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operations

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Importance of reporting in managing your MSP business

There is a lot to keep track of when managing your MSP. You need to make sure that your service offering is strong and that you are consistently meeting SLAs.

Mike Herrington

4 min

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msp

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Disaster recovery as a service 101

A quality solution for backups is an essential offering as an MSP. Disaster Recovery as a service is a great way to sell those solutions to your clients and make a good margin.

Mike Herrington

3 min

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msp

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operations

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Having trouble pricing a solution per user? Here's what you need to do.

If you’re a managed service provider there are a lot of different ways to price your services.

Mike Herrington

3 min

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msp

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operations

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Building your dream team for your MSP business

It's exciting when your MSP starts to grow. It's even more challenging when you realize that you can't do it all yourself.

Mike Herrington

3 min

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msp

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operations

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Building a rock-solid MSP tech stack

There are a lot of things to think about when starting or growing your MSP. One important topic that shouldn’t be overlooked is building a rock-solid MSP tech stack.

Mike Herrington

7 min

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msp

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The future of IT — MSP, in-house, or both?

The future is bright for those of us in the managed services (MSP) business.

Mike Herrington

4 min

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msp

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psa

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Ticketing system and PSAs for new/small MSPs

Every new business has some growing pains as they are starting up.  There is a certain learning curve they must face, and sometimes we learn through hard experience. A good example of this for MSPs is where to move to a PSA and get those tickets out of your inbox.

Mike Herrington

6 min

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msp

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marketing

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Organic & paid lead generation for your MSP

Most small MSPs start off by growing organically. You do some work for a client, do a great job, and get recommended to someone else. That’s a great way to grow.

Mike Herrington

4 min

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msp

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sales

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Clients re-shopping your hardware quote? Here's what you need to do.

Remember that it all starts with trust. If you’re running an MSP, you should be seeking to have a trust relationship with each client.

Mike Herrington

6 min

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msp

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marketing

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How MSPs can nail their social media strategy for better branding

There are a lot of successful MSP owners that have an engineering background. Configure that firewall? No problem. Set up that VLAN? Piece of cake. Manage social media marketing effectively for your MSP? Uhhhh…sounds like a challenge.

Mike Herrington

5 min

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msp

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marketing

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SEO playbook for ranking your MSP business on Google search

One of the most cost-effective ways to market your MSP is by having a strong digital marketing plan. The core of any digital marketing plan is effective SEO.

Mike Herrington

5 min

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msp

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rmm

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The argument for using PowerShell in your RMM scripting

Microsoft PowerShell is a versatile and powerful scripting language that can be used across multiple platforms. It allows IT administrators greater flexibility in scripting and opens a world of possibilities.

Mike Herrington

3 min

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msp

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sales

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Popular MSP pricing models and what's best for your business

When you're growing a managed service provider (MSP) business, you'll have to face a lot of questions along the way. One of the big ones is how you package and sell your services. Specifically, what pricing model should you use? We'll review four popular pricing models for MSPs and the advantages and disadvantages of each.

Mike Herrington

4 min

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sales

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MSP sales 101

Many IT services businesses are started by engineers. They’re good at fixing problems and have a way with clients. This leads to growth by referral and word of mouth. The problem with this is that it’s not a scalable or repeatable solution. If you want the business to continue to grow you need to start selling.

Mike Herrington

3 min

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marketing

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6 marketing basics for managed service providers

Many owners of Managed Service Provider (MSP) businesses come from a technical background. They are frequently engineers that have excelled in their field and have exceptional people skills. It allows them to grow a business organically.

Mike Herrington

4 min

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marketing

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MSP content marketing starter guide

Content marketing is an important part of a digital marketing campaign and can yield significant results if done correctly. It can help increase your rankings on google and your online brand. Here a few tips for excellent content marketing and one pitfall MSPs sometimes fall into.

Mike Herrington

3 min

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customer-service

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6 tips for effective MSP helpdesk operations

There are a lot of things to think about when you start a new MSP. How to structure your helpdesk and planning service delivery should be high on your list.

Mike Herrington

3 min

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operations

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What to consider for your tech stack when starting a new MSP business

Getting a new Managed Service Provider business up and running can be a challenge. There are a lot of things to think about. One important facet of the business is choosing your tech stack.

Mike Herrington

4 min

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msp

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operations

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8 tips for launching a managed services business in 2021

The landscape of IT is evolving, and so are the services that Managed Service Providers are offering. If you are looking to launch a new managed service business in the coming year, being aware of these trends will help you shape your offering for maximum success.

Mike Herrington

5 min

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marketing

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4 ways to market your MSP during the holidays

Selling your MSPs services during the holidays can be a challenge. Doing so during a pandemic holiday season can be even more challenging. Here are 4 ways to market your MSP during the holidays.

Mike Herrington

3 min

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Contact us: +1 628-270-9924 | +44 20 4525 2090

Powered by AI Superpowered for IT Pros

© 2025 SuperOps. All rights reserved

SuperOps

About usOur philosophyFeaturesPricingMarketplaceCustomersNews roomCareersContact usAffiliateResellersTech partnersEvents

Platform

PSARMMProject ManagementIT DocumentationAIFor IT teams
Features
Asset ManagementPatch ManagementAlert ManagementPolicy ManagementIntelligent AlertingService DeskQuote ManagementAutomationClient ManagementContract ManagementNetwork MonitoringMobile appSmart TrackerScheduling

Resources

CommunityBlog - The BugleSuperPodSuperPod BytesBooksHelp CenterRoad to 1 millionTemplatesWebinarsStartups
Marketplace
SplashtopTeamviewerConnectwise ControlXeroWebrootQuickbooks OnlineQuickbooks DesktopPax8

Learn

Best RMM softwareUEM SoftwareBest Patch Management SoftwarePatch ManagerUEM VS EMM VS MDMMSP AutomationBest PSA SoftwareBest IT Ticketing ToolOpen source RMM

Compare

AteraSyncroNinjaOneDatto HaloPSAConnectwisePulsewayKaseya
SOC_LogoHIPAA_LogoISO_Logo

Subscribe to our newsletter

Terms of usePrivacy policyCookie policyGDPRSecurity

Follow us on

social
social
social
social
social

Contact us: +1 628-270-9924 | +44 20 4525 2090