Esther Shein

Contributing writer

Esther Shein is a longtime freelance tech/business writer who has been covering MSPs since 2013.

Esther Shein.jpg

Articles by Esther

The hidden cost of ransomware.jpg

SecurityEndpoint Security

The hidden cost of ransomware

Ransomware was thrust into the mainstream after the Colonial Pipeline cyberattack triggered panic buying and gas price hikes in many states.

Esther SheinAug 5, 20213 mins

Selling managed services to SMBs

MSP BusinessSales & Lead Gen

How to sell managed services to SMBs

SMBs are no different than their larger counterparts when it comes to innovative technologies: They need them and are growing more dependent on advanced systems to stay competitive.

Esther SheinJun 15, 20213 min

How MSPs are pivoting to meet client needs in a post-pandemic world.jpg

MSP BusinessOperations & Growth

How MSPs are pivoting to meet client needs in a post-pandemic world

For many of us, the word “pivot” became a standard part of our vernacular in 2020 as we dealt with unprecedented change in our business and personal lives. With countless numbers of businesses forced to shift their employees to a remote work paradigm — and many unprepared to do so — managed service providers became saviors.

Esther SheinMay 26, 20217 min

Why the hosted model makes more sense for growing MSPs.jpg

MSP BusinessOperations & Growth

Benefits of a Hosted Model for Managed Service Providers

Remote monitoring and management (RMM) tools, closely followed by professional services automation (PSA) tools, are an MSP’s bread and butter. RMM plays an integral role in helping IT professionals monitor and manage clients’ endpoints and networks, deliver service and track issues.

Esther SheinApr 27, 20213 min

Run your IT estate with a capable human-AI workforce.

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