About your role at SuperOps
SuperOps is a SaaS startup empowering IT service providers and IT teams around the world with technology that is cutting-edge, future-ready, and powered by AI. We are backed by marquee investors like Addition, March Capital, Matrix Partners India, Elevation Capital, and Tanglin Venture Partners.
Founded by Arvind Parthiban, a serial entrepreneur, and Jayakumar Karumbasalam, a veteran in the IT space, SuperOps is built on the back of a team of engineers, product architects, designers, and AI experts, who want to reshape the world of IT. Now we have taken on a market that is plagued by legacy solutions and subpar experiences. The potential to do something great is immense. So if you love to grow, be part of a kickass team that inspires you to do more, and make an everlasting mark in the world of IT, SuperOps is the place to be.
We also believe that the journey is as important as the destination. We want to build the best products out there and have fun while doing so. So come, be part of our A-star team of superheroes.
We’re looking for a Segment Marketing Manager to help scale our go-to-market strategy for new market segments. Ideal for a strategic builder eager for ownership during a pivotal growth phase, this high-impact role spans product marketing, growth strategy, and marketing operations.
Working at SuperOps means being part of a team where every goal and vision is in alignment. The energy here is contagious, and it's clear that everyone is deeply passionate about their work. It's this shared enthusiasm and commitment that makes SuperOps an inspiring place to grow and contribute.
Brandi Crown
Head of sales
What You'll Do:
Translate product positioning into targeted messaging for ICPs, ensuring a consistent, differentiated narrative—including “Why Now” —throughout the customer journey.
Continuously refine ICP definitions, segment strategies, and go-to-market plays based on performance data, market feedback, and company growth goals.
Lead marketing mix and campaign strategy, owning messaging, content, enablement, performance measurement, and lifecycle marketing programs.
Be hands-on in creating sales-ready materials and high-intent campaign assets to support demand generation and GTM initiatives.
Optimize funnel performance through segmentation, testing, and continuous feedback to drive pipeline velocity.
Orchestrate ABM programs by defining target account lists, creating personalized enablement assets, and driving cross-functional alignment between Sales, Product, and Marketing.
Provide clear performance reporting and campaign insights to leadership, identifying early traction patterns to create repeatable, scalable plays.
Must Have:
5+ years of experience in B2B SaaS marketing with a hybrid background in Product Marketing, Demand Generation, and Lifecycle.
Proficiency in turning complex technical features into clear, compelling, benefit-driven narratives
Strong cross-functional project management and communication skills
Fluency with marketing tech stacks, including HubSpot, Salesforce, 6sense, and project management tools (Asana, Monday.com).
Data-driven mindset to measure impact in pipeline, revenue, ARR, pipeline velocity, and segment CAC.
Excellent documentation, operational, and organizational skills—maintaining knowledge hubs, process guides, and driving follow-through on action items.
Experienced in managing multiple, concurrent campaigns and launching new initiatives.
Strategic thinker comfortable with ambiguity, connecting insight to execution.
Proven ability to use LLMs to transform technical product specs into high-converting multi-channel copy.
Ability to leverage AI analytics to identify segment-specific trends, predict pipeline health, and drive actionable insights.
