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SuperBugle

The magazine for
AI-first MSPs and
IT teams

SuperBugle is a quarterly magazine for MSPs and IT professionals - your break from the work-work to read about the people and ideas shaping your world.

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Issue 5 . April 2026

A Glimpse of the 5th Edition

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Issue 5 . April 2026

In this issue

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Founder's Note

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Letter from the Editor

Personalized note to readers on the contents of the edition, the thought behind the theme and the stories chosen. 

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Clipped and Pinned

Snippets from interviews

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Sam Godfrey was automating IT work before AI arrived

Task Group founder Sam Godfrey automated most of his IT job two decades before the industry called it a revolution. How an early instinct shaped his MSP.

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Brian Gillette on how to out-human MSP sales

From Hollywood auditions to the sales floor, Brian Gillette teaches MSPs to sell by staying human. Why authenticity beats polish, and the Feel-Good Close.

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How two colleagues built a mental health movement for MSPs

A single candid phone call sparked MSPWell, a mental health movement for the IT channel. James Mignacca, Joe Ussia, and Larry Meador on breaking the silence.

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MSPs have moved from the data center to the boardroom

MSPAlliance CEO Charles Weaver has watched the profession for 26 years. He explains how MSPs left the data center to advise CEOs on AI risk and governance.

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Mark Smalley on building a healthy relationship with AI

Author Mark Smalley studies how we think about IT. On IT readiness, agentic risk, cognitive sovereignty, and relating to AI rather than trying to master it.

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Claire Agutter on shadow IT and reinventing the IT team

AI now enters organizations through people, not IT procurement. Scopism's Claire Agutter on shadow IT, the reality of AI adoption, and reinventing the IT team.

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Where AI is actually working in IT workflows today

Not the roadmap, the floor. Thirteen IT practitioners map where agentic AI already delivers, from incident correlation to auto-resolution and ticket routing.

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SuperOps Plug

The price of waiting on agentic AI

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Future Incidents

Tarot cards showing what an AI-first IT world will look like

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Snakes & ladders:

IT edition The moves that set you back and the ones that send you flying forward

Archive

All Editions

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Issue 3April 2024

The magazine for
AI-first MSPs and
IT teams

Justin Esgar

CEO, Vitrua consulting

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Issue 2April 2024

The magazine for
AI-first MSPs and
IT teams

Natalia Scheidegger

CEO, 3RD Mill

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Issue 1April 2023

The magazine for
AI-first MSPs and
IT teams

Paco Lebron

CEO, Prodigyteks