Welcome to our branding page. Here you can check out our guidelines, how to’s, do's and don’ts, download our assets, and get to see the colors we have used across our product.
branding assets
Everything visual
Logo guide
Our logo is our most valuable brand asset. Consistent usage of our logo is absolutely essential in establishing brand uniformity.
Do's
Logo with full color
Logo in dark background
Logo in color background
Logo full white - exceptional cases
Logo full dark - exceptional cases
Don'ts
Do not skew the logo
Do not change the text color
Do not interchange the Mnemonic position
Do not change the font or pair the mnemonic with different font(s)
Do not make the logo unreadable on image backgrounds
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Colors
Primary Value
Our primary palette is at the core of our brand identity and should be used for any static, brand-focused execution (such as business system, app icons, press materials).
Color value
Usage
00
White
#FFFFFF
10
Not White
#F7F7F7
50%
80
Deep purple
#170426
90
Not black
#11021A
40%
50
Super pink
#FF0055
60
Super dark pink
#E6004C
10%
Secondary value
This palette may be used for event-focused materials, illustrations, animation, typography, branded swag etc.
Lilac
#91588B
Rose
#E55C6C
Orange
#F3A685
Sun
#F9D24B
Coral
#61B4C2
Sky blue
#5F8BBE
Aqua
#7794EF
Violet
#6F60BF
Sage
#65CB9A
Neutral value
Neutral values are mostly used for text, hyperlinks, active and inactive states etc.
Charcoal vein
#9F99AB
Neutral - 20
#F8FBFF
Neutral - 30
#E4E7EC
Neutral - 40
#C0C5CA
Neutral - 50
#9A9FA6
Neutral - 60
#5D6369
Neutral - 70
#4D4D4D
Neutral - 80
#333333
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