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Cold calling scripts

300:1

That’s more or less the ratio of cold calls to appointments, an MSP survey revealed in 2023.

Approximately, this means, you can book 4 appointments per 80 hours of calling time. That’s one appointment per month. 

Still, for an MSP who has just started up or who doesn’t have a whole marketing team to bring in inbound leads, cold calling is a godsend. Cold calling is effective when you don’t wing it and actually have a plan. We have crafted a script for you to stick to or use on your next attempt. 

What this template includes:

Cold calling scripts to touch base with prospects

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Name

Email address

Phone

Company name

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Powered by AI Superpowered for IT Pros

© 2025 SuperOps. All rights reserved

SuperOps

About usOur philosophyFeaturesPricingMarketplaceCustomersNews roomCareersContact usAffiliateResellersTech partnersEvents

Platform

PSARMMProject ManagementIT DocumentationAIFor IT teams
Features
Asset ManagementPatch ManagementAlert ManagementPolicy ManagementIntelligent AlertingService DeskQuote ManagementAutomationClient ManagementContract ManagementNetwork MonitoringMobile appSmart TrackerScheduling

Resources

CommunityBlog - The BugleSuperPodSuperPod BytesBooksHelp CenterRoad to 1 millionTemplatesWebinarsStartups
Marketplace
SplashtopTeamviewerConnectwise ControlXeroWebrootQuickbooks OnlineQuickbooks DesktopPax8

Learn

Best RMM softwareUEM SoftwareBest Patch Management SoftwarePatch ManagerUEM VS EMM VS MDMMSP AutomationBest PSA SoftwareBest IT Ticketing ToolOpen source RMM

Compare

AteraSyncroNinjaOneDatto HaloPSAConnectwisePulsewayKaseya
SOC_LogoHIPAA_LogoISO_Logo

Subscribe to our newsletter

Terms of usePrivacy policyCookie policyGDPRSecurity

Follow us on

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Contact us: +1 628-270-9924 | +44 20 4525 2090