Cold calling scripts


That’s more or less the ratio of cold calls to appointments, an MSP survey revealed in 2023.

Approximately, this means, you can book 4 appointments per 80 hours of calling time. That’s one appointment per month. 

Still, for an MSP who has just started up or who doesn’t have a whole marketing team to bring in inbound leads, cold calling is a godsend. Cold calling is effective when you don’t wing it and actually have a plan. We have crafted a script for you to stick to or use on your next attempt. 

What this template includes:

Cold calling scripts to touch base with prospects



Email address


Company name