About your role at SuperOps
SuperOps is a SaaS startup empowering IT service providers and IT teams around the world with technology that is cutting-edge, future-ready, and powered by AI. We are backed by marquee investors like Addition, March Capital, Matrix Partners India, Elevation Capital, and Tanglin Venture Partners.
Founded by Arvind Parthiban, a serial entrepreneur, and Jayakumar Karumbasalam, a veteran in the IT space, SuperOps is built on the back of a team of engineers, product architects, designers, and AI experts, who want to reshape the world of IT. Now we have taken on a market that is plagued by legacy solutions and subpar experiences. The potential to do something great is immense. So if you love to grow, be part of a kickass team that inspires you to do more, and make an everlasting mark in the world of IT, SuperOps is the place to be.
We also believe that the journey is as important as the destination. We want to build the best products out there and have fun while doing so. So come, be part of our A-star team of superheroes.
As Lead Product Marketer, you will be responsible for defining and executing the product marketing strategy at SuperOps. You will own positioning, messaging, and GTM execution, ensuring that our products resonate with the right audience and drive business growth.
This role is critical in shaping how we bring products to market, differentiate in a competitive space, and enable our sales and customer success teams. You will be responsible for establishing best practices, creating foundational marketing assets, and driving adoption and revenue growth:
The best thing about SuperOps.ai is how much they value great content and marketing in general. I love that I'm able to exercise complete freedom in the kind of ideas that I want to pursue, and creativity is welcome and appreciated here.
Manish Balaji
Content Marketing Specialist
What You'll Do:
Strong leadership and people management skills.
Ability to coach, mentor, and develop team members.
Conflict resolution and team motivation expertise.
Excellent interpersonal and communication skills
Own and drive the product marketing function—defining frameworks, processes, and best practices to ensure strong market positioning and GTM execution.
Develop compelling messaging and positioning that differentiates SuperOps in the PSA-RMM space.
Build and maintain core product marketing assets—messaging briefs, positioning frameworks, competitive battle cards, and product launch playbooks.
Define and refine ideal customer profiles (ICPs) and buyer personas, ensuring messaging aligns with their needs and pain points.
Develop and execute GTM strategies for new product launches, feature releases, and market expansions.
Drive product adoption by crafting compelling narratives and marketing campaigns that showcase value.
Partner with Demand Generation to develop campaigns that drive awareness, pipeline, and revenue growth.
Lead launch planning, coordinating with Product, Sales, and Marketing teams to ensure alignment.
Equip sales teams with the messaging, tools, and training they need to close deals effectively.
Develop battle cards, sales decks, ROI calculators, and industry positioning materials.
Conduct market and competitive research to ensure SuperOps has a winning edge in messaging and differentiation.
Provide training sessions and enablement materials to help sales effectively position our products.
Conduct customer interviews, surveys, and research to deeply understand customer needs.
Analyse market trends and feedback to shape product messaging and positioning.
Serve as the voice of the customer, ensuring insights influence product roadmap and marketing strategy.
Develop high-impact content that establishes SuperOps as a thought leader in the MSP/IT management space.
Own the creation of white-papers, blogs, industry reports, and customer case studies.
Drive awareness through compelling webinars, events, and community engagement.
Partner with Product Management to influence the roadmap based on market needs.
Align with Demand Generation to drive awareness and lead generation initiatives.
Must Have:
7+ years of experience in Product Marketing within B2B SaaS, enterprise software, or IT management solutions.
Proven ability to build and scale product marketing functions, including messaging frameworks, GTM strategies, and enablement programs.
Experience launching new products, driving adoption, and influencing product roadmap decisions.
Expertise in positioning, messaging, competitive analysis, and product storytelling.
Strong collaboration skills—experience working with Product, Sales, Demand Generation, and Customer Success teams.
Ability to turn complex technical concepts into clear, compelling narratives that resonate with buyers.
Data-driven mindset with experience in measuring and optimising marketing impact.
