Top takeaways for MSP success from the Community Keynote at SuperSummit Virtual ‘24

The community keynote at SuperSummit Virtual ‘24 was truly one of a kind as it brought together 16 MSP experts to share their tips and tricks for MSP success. This community keynote brought together a wealth of knowledge, experience, and innovative strategies, giving attendees invaluable tips to boost their MSP businesses. Covering everything from strategic planning to client relationships and fostering a growth-oriented culture, the session was packed with essential insights. Let’s take a quick look at some of the top takeaways.

The power of strategic planning

Strategic planning was a recurrent theme throughout the webinar. Juan Fernandez, the Global Channel Chief of SuperOps, emphasized the need for a different approach in building an MSP business. He encouraged leveraging the power of the community to come together and do something different and impactful. This community-based approach provides opportunities for collaboration, support, and innovative problem-solving.

Nancy Henriquez, the Head of US Community at SuperOps, talked about the importance of starting with the end in mind. She urged MSP owners to build a business that would be valuable to someone else, whether it be for future sale or overall success. Strategic planning enables a smoother journey by providing a clear idea of what you want to achieve.

Building a successful MSP business

To build a successful MSP, speakers stressed the importance of focusing on building value and establishing solid security frameworks. Paco Lebron, the CEO of ProdigyTeks, advised working on one thing at a time and establishing a solid foundation. By implementing robust security frameworks early on, MSPs can build a strong reputation and gain the trust of their clients.

Dave Sobel, the host of The Business of Tech podcast, discussed financial incentives and the need to balance stability with innovation to meet customer needs. Rex Frank, VP of Academy at Pax8, highlighted the significance of standardized processes to ensure consistency and improve decision-making within the business.

Focusing on client relationships

The speakers also shed light on the crucial role of client relationships in the success of an MSP business. Dave Jooste, the President of MSPAA, emphasized that businesses now care deeply about the reputation and relationship aspect. He highlighted the need to constantly work on developing and maintaining these relationships as they are crucial to the success of the business.

Additionally, Marvin Bee, an IT Business Owner and Podcaster, stressed the importance of understanding customer needs. He advised MSPs to ask their customers what they want and provide customized solutions tailored to their specific needs. This customer-centric approach ensures not only satisfied clients but also long-term partnerships.

Building a great culture

The speakers also shared valuable insights into the hiring process and building a culture that fosters growth and success. When hiring the first employee, Rick Smith, the Founder and CEO of Renactus Technology, emphasized the importance of finding someone who aligns with the company's values and will bring value to the business. He highlighted that the most important commodity for an entrepreneur is time, and hiring an admin can free up time for growth.

Ian Luckett, Co-founder of The MSP Growth Hub, stressed the significance of motivating and connecting with your team through regular structured conversations. He recommended having regular performance reviews to increase employee engagement and foster a culture of collaboration and continuous improvement.

To sum it up 

The community keynote at SuperSummit Virtual ‘24 brought together sought-after MSP experts to share practical advice and actionable insights. It highlighted the significance of strategic planning, creating value, nurturing client relationships, making smart hiring decisions, and celebrating milestones. We also got to witness the power of a community-driven approach, with insights from the best in business. 

Don’t miss out on valuable insights and action points from the rest of the panel — watch the recording to catch up on the rest of the community keynote session!