Letter from the Editor
Personalized note to readers on the contents of the edition, the thought behind the theme and the stories chosen.
One of the quieter privileges of bringing out this magazine every quarter is that I spend time speaking with people across the industry. IT leaders, MSP owners, consultants, practitioners at very different points in the same journey.
It’s one of the more reliable ways to understand where things actually stand.
Something tangible has shifted since the last edition. Everyone is still talking about AI, but the texture of the conversation has changed.
The focus now is on whether the foundations are solid enough to carry it, whether teams are ready, and whether clients have been told the truth about AI.
The last edition went to print when agentic AI felt imminent. This one is going to print when it's already here, running and producing results.
Another thread running through everything is the human layer.
Leaders are making deliberate decisions about what to automate, what to keep human, and how to maintain the experience clients expect.
There is more weight now on judgment, prioritization, and people.
These pages don’t offer clear answers. They bring together perspectives from people working through these questions in real conditions.
You’ll read about a founder who automated most of his job twenty years ago and still put "human" on the list of core values. You’ll also hear from a sales trainer who says showing up unguarded is one of the few real differentiators left.
An industry veteran shows how the IT profession moved from the server room to the boardroom, and a researcher suggests the real risk is that we stop thinking carefully enough to notice.
There’s also MSPWell, a mental health initiative built by and for the IT channel. The same pressure accelerating AI adoption is landing on the people doing the work. That's not separate from the industry conversation. It is the industry conversation.
If you are carrying real decisions this quarter, with budget, risk, and people attached, the voices in these pages know exactly what that feels like.
That's exactly the right company to be in.
Sincerely,
Sushma Udipi Nagendran
Editor, SuperBugle